Warrior Wednesday: The Customer Experience

If you’ve never attended Warrior Expo, you may be wondering what to expect. We try our best to broadcast the available demos, educational courses, keynote presentation, the hundreds of vendors, and thousands of products that will be on display at the show. Despite our best efforts, there are many who continue to wonder if it’s a wise investment of their time. This blog’s purpose is to explain Warrior Expo East through the eyes of attendees, based on feedback we’ve received in routine surveys.

    Learn more and register for Warrior Expo:

What is Warrior Expo?

This year marks the 10th anniversary of ADS’ bi-annual trade show, Warrior Expo. This tradeshow is the embodiment of our mission to actively seek out our customers’ equipment and logistics challenges and deliver innovative, cost-effective solutions that enhance their ability to complete their missions.

“Thank you very much for the invite. The show gets better every year.”

It is this commitment that makes ADS the world’s premier equipment, procurement, and support solutions specialist to the military, law enforcement, first responders, and the defense industry. Warrior Expo has exponentially grown over the last 10 years with 300+ exhibitors and almost 5,000 combined attendees at last year’s trade shows alone.

The two shows are differentiated by the regions they serve—Warrior Expo West takes place in San Diego, California in the Spring, and Warrior Expo East takes place in Virginia Beach, Virginia in the Summer.

Where Everyone’s a Warrior

Warrior Expo East exhibitors are invite-only and comprised of more than 300 of the industry’s leading operational equipment and services suppliers. Since 2006, Warrior Expo East has increasingly gained notoriety as one of the best kept secrets in the defense industry trade show space, boasting exponential growth year over year despite the growing trend in government and military personnel facing budgetary/approval challenges to attend such industry shows.

“I routinely attend other technology demonstrations and yours is at the top of the list for attendee experience.”

The Ultimate Customer Experience

ADS continues to limit the Warrior Expo East audience to current Department of Defense personnel, active military, law enforcement, and first responders.

ADS believes providing a level of clarity around who is exhibiting and attending contributes to a secure atmosphere that industry professionals can thrive in. Imagine being able to confidently network, research your requirements, learn industry trends, and test new products/technology without the burden of overcrowded walkways, parking lots, and lectures.

Keynote Presentation

Please join us for the Warrior Expo East Keynote, delivered by General Martin E. Dempsey, USA, Retired, a decorated four-star general with over 41 years of military service.

During his time in the U.S. Army, he commanded a Cavalry Troop, a Tank Battalion, a Cavalry Regiment, a Tank Division, and the United States Central Command, where he was responsible for securing U.S. interests in the Middle East and South Asia. He served in both Operation Desert Storm and Operation Iraqi Freedom—accumulating 42 total months in combat.

Click to learn more about General Dempsey.

 I've been attending Warrior Expo since the beginning and I have always been impressed how it is the place where requirements meet solutions. More recently, Warrior Expo has added a hands-on component to the event, and it gets better and better each year. This is a must-attend event.”
Warrior Expo is a laboratory of innovation where Government and Military attendees can take a deeper dive into the numerous products and services being offered at the show. The ability to speak to the subject matter experts (SMEs) is invaluable to procurement level executives in need of rapidly deployable solutions without the prospect of the hard sell.”


Your expertise coupled with our interactive environment will allow you to be more informed and confident in your procurement decisions. Take what you learn from the interactive demonstrations and our vast exhibitor network back to your organization.

For more information on this year’s demonstrations, visit Warrior Wednesday: EPIC Product Demos.

Educational Courses

ADS understands outsmarting the adversary is mission critical for end users, program managers, and procurement specialists alike. Training Never Stops! Our educational courses are designed to provide the modern day warrior with applicable courses led by defense industry subject matter experts.

There are endless ways to touch, try, and train in various capacities at Warrior Expo East.  But, don’t just take our word for it-see for yourself this July 13 and 14 at the Virginia Beach Convention Center.

Keynote Presentation


Educational Courses

“I really wish I had more time to attend more classes. It was a great experience and I look forward to next year’s exhibit.”
“Great instructor. His knowledge and experience was outstanding. The hands on wound packing and tourniquet application was spot on and educational. Thank you.”
“Was a very informative course and was great with the hands-on lab portion of the course. Very clear on what the take away point was.”
“Your education sessions were better than SHOT Show. Definitely keep those relevant to the audience.”

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